Traffic, Traffic, Traffic
A beautiful, well-stocked store in a desert won't stay open, and the most wonderful website in the world needs to get found before it can sell.
When store owners say "location, location, location" they're talking about traffic. They get traffic by locating themselves on key intersections.
- For foot traffic, wise owners shoot for places like Fifth Avenue and 34th Street, or Main & North Front.
- For car traffic, big strip malls (like Route 17 in Paramus) with easy onramps and big signs are the ticket.
Website owners who say "position, position, position" are talking about search traffic. They get traffic from search engines like Google, Yahoo or MSN, when people are researching a product or service, or looking for someone to purchase from.
- For search traffic, try to be the first search listing people see that looks like the thing they want.
Because so many people are using Internet search to find things, the competition for prime positions is keen. Two marketing industries have developed to help with that:
