Cost Per Click

Once you start a PPC Campaign, you can read statistics about your performance . The ratio of ad clicks per page impressions is known as the "Click-Through Rate" (see CTR, below). If your PPC campaign has a low CTR because your ad is not showing up high enough on page one, raise your bid - and think about changing the wording of your ad.

How much money can you save if you work with PPC Tarmac? That's where site statistics come in.