Adwords is the program behind the “Sponsored Links” on the right column of Google. Getting a return on a "pay-per-click" investment requires:
- Savvy keyword choices (which words, what bids, shown how?)
- Click-Compelling PPC Ads (what offer, what keywords, go where?)
- Action-Inspiring Landing Pages (where does your ad click to?).
Our next online course begins December 8th, following a Search Marketing Workshop in Hudson. If you would like to participate in this course without having attended that workshop, there is a $100 fee, and a commitment to actively participate 2-3 hours per week for three weeks.
Intro to Adwords follows this outline:
- PART ONE: Persona Creation
- View Search Marketing Video Resources and Tutorials
- Activity I: Develop Target Personas & Scenarios on the Campaign Design Forum
- PART TWO: Keyword Identification for Persona Scenarios
- Learn to do Keyword Research
- Activity II: Research Keywords for Your Personas with a spreadsheet template.
When you enroll in Intro To Adwords, you will be emailed a username and password. Log in to the course here: http://hvscouts.com/moodle.
I didn’t have a clue when it came to advertising my business on the internet—and my background is in marketing! That all changed after an “Internet Marketing Workshop” given by Bram Moreinis, Principal of PPC Tarmac.Bram never talked “down” to his audience. Whenever he said, “Okay, how many of you have I lost?” no hands were raised. I had fully expected to leave feeling very confused and overwhelmed with technical jargon. Instead, I felt I had a good grasp of everything that was discussed.
- Sue Story, ClutterBusters
I learned about an aspect of marketing on the web that I was unfamiliar with and how important it could be. Interesting - understanding the difference and definitions between PPC and SEO.
- Jaime Butler, IEC
Bram's unending source of knowledge and his ability to present this at any given time is very impressive and very scary. I am representing SCORE when I thank Bram for all of his help. Thank you for volunteering last year to do a Workshop. We have referenced your company many times and hopefully people have followed up for continued help and support.
- Al Hechler, SCORE
I really like how you teach. You provided people with tools to better understand what SEO/SEM is all about. By giving people the knowledge, they can better understand the depth of the undertaking - and then decide, ""Hey! I want to learn how to do this myself!"" or "Hmmm... good to know this stuff but I need to turn this over to someone who is more interested and skilled." That's the best way to do business - give people the info they need, be honest, and let them decide.
- Laura Zurowski, Marist College
I would like to consult with you regarding my website, and if it is within my budget, get the help/boost from a pro like yourself! I always try to do as much as I can regarding my business, but time has really been a factor/issue lately. I thought it was a very good introduction and start to learning more. It stirred up interest and helped to get myself and others to understand how this internet marketing works, or can work.
- Tarryl Gabriel, Tarryl Fine Art
The presentation was interesting and informative, and I learned some interesting bits of information. This was a really good program to obtain a basic understand of internet marketing and my time was well spent.
- Jeff Mehl, Daybreak Office Solutions
I am interested in learning more about landing pages and how to get the people that come to the site to make some kind of decision. Even if it is just downloading some information. The class was good. It was new information and I think some assignments with some kind of application would help it to make more sense (at least for me). So I like the follow up instruction idea.
- Sunshine Tartter, Hudson Valley Green Builders
Good beginning overview. would like to take entire process to the next level. Bram: love your energy and excitement for the material. Well presented, you're a wealth of information and you've provided us with a ton to dig into. Much appreciated. Look forward to continuing forward!! Thank you for an excellent workshop. Please notify me about up coming seminars.
- Suzan Myrtle, Studio Dog
