Design the Landing Page

The Landing Page that your PPC Ad will click through to must reflect your keywords and Google Ad offer. PPC Tarmacs expert designers create effective landing pages with clean layouts, compelling copy and clear paths for your prospects to follow to become buyers

Landing Pages should::

  • Look more like display ads than websites.
  • Make the product/offer call to action the primary message.
  • Make it clear what you are selling so the viewer can make a decision.
  • Avoid unnecessary navigation that distracts from the call to action.
  • Display easy-to-read copy tailored to your target audience.
  • Provide reinforcing text, credentials and testimonials to qualify the pitch.
  • Include options for split testing.
  • Not scare visitors off with long forms to fill out.

The Anatomy of a Landing Page

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Is your landing page done, or would more design work improve your sales significantly? There's an interesting way to tell. "A/B split testing" involves creating new pages that change designs and copy, displaying them and the current page alternately, and analyzing the impact differences between the two. These might include:

  • Searchability: Do more people find the new page?
  • Sexiness: Do people bounce less from the new page?
  • Stickiness: Do they spend more time there?
  • Spot-On Design: Do they click "contact us" more frequently afterward?

Searchable, Sexy, Stick and Spot-on are four of the Six S-Words of Web Design developed by our parent company, Game Face Web Design.

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