Content Management for Landing Pages

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What is a Content Management System?

A content management system, or CMS, allows clients to make their own websites online without special software.

Drupal is widely regarded the most powerful CMS for search marketing and interactive web pages.

PPC Tarmac specializes in creating and hosting Drupal landing pages and teaching our clients to maintain them.

How does it work?

PPC Tarmac designs a Drupal mini-site (a sequence of 3-5 pages) based on a client's current website, with design improvements to improve sales.

Working together, we create s-word compatible pages that are worth the cost of the clicks that send people to them.

This new mini-site is on a "subdomain" and does not interfere with the current site. For example, "offers.slipit.com" is a subdomain of "www.slipit.com".

What do clients do?

Our three-week course, "PPC ROI", teaches clients the basics of search advertising: how to design campaigns, choose keywords, and develop landing pages.

We then train clients to do as much of the work as they feel ready to. This includes ad configuration and landing page mini-site maintenance. Our clients can log in and change text, pictures - even Flash slideshows - in sync with the offers they advertise to customers through Google Adwords ads.

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