Track Behavior

Ongoing Adwords / Analytics Tracking:

Most web statistical software shows which of your pages are most popular, where people enter your site from, and where they tend to leave it. However, effective landing page mini-site management requires PATH ANALYSIS. If you pay for every click, you want to know which of those clicks led to serious interest (based on a click past your first landing page), which led to a decision (based on a click to your action page), which led to conversions (whether the action was taken) and which led to viral marketing (if that is part of your model).

If you investigate the options and are willing to pay your hosting provider, there are statistical packages that provide this analysis. PPC Tarmac has developed its own path tracking system that does this for free for our clients. These statistics, in combination with those provided by Google or Yahoo, chart the activity each click leads to, and informs the continue improvement of the campaigns and pages.

These analytics reports provide the following data, and much more:

  • Ad impressions per day
  • Clicks per day
  • Click-Through Rate (clicks per impressions)
  • Bounce rate
  • Landing page paths
  • Time spent on each page
  • Conversion rate
  • Return on ad spend
  • Page views per visitor

Statistical reporting is a critical piece of PPC Campaign performance, once the results are analyzed, and the implications of those results applied to the keywords, the campaign, and the landing pages.

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